TikTok joins major coffee companies to create new brewing videos. The popular video app announced a partnership today. This effort involves big names like Starbucks, Dunkin’, and Peet’s Coffee. Together, they will produce short videos showing coffee brewing methods. These videos will teach users how to make coffee at home.
(TikTok collaborates with coffee brands for brewing technique videos)
The videos cover many techniques. Viewers will see pour-over, French press, cold brew, and espresso methods. Professional baristas from the coffee brands will lead the demonstrations. They will share tips and tricks. The goal is to make high-quality coffee accessible to everyone. Users can learn easily through these step-by-step clips.
TikTok sees food and drink content as very popular. The platform wants to offer more useful skills. People already watch cooking and cocktail videos in large numbers. Coffee brewing is a natural next step. These new videos aim to build a community of coffee lovers. Users can share their own results using specific hashtags.
For the coffee brands, this is a direct way to reach customers. They can showcase their products naturally within the tutorials. The videos will feature their coffee beans and brewing equipment. This marketing feels authentic because it provides real value. Brands hope viewers will try their recommended products after learning the skills.
(TikTok collaborates with coffee brands for brewing technique videos)
The first videos start appearing next month. They will be available on the brands’ official TikTok accounts. Users can follow these accounts for updates. TikTok encourages users to try the techniques themselves. The app believes this content makes learning fun and social. It supports TikTok’s wider plan to be a top spot for food and drink knowledge.
