Facebook Tests New AR Filters in Camera Effects Platform
(Facebook Tests AR Filters in Camera Effects)
MENLO PARK, CA – Facebook started testing new augmented reality filters. This testing happens inside the Camera Effects platform. The goal is to give developers more tools. They want creators to build better interactive experiences.
These new AR filters let users change their surroundings in real time. Users see digital objects mixed with the real world through their camera. This is different from filters that only change a person’s face. Facebook wants to expand what creators can do.
Developers can use the Camera Effects platform tools. They can make these new environment-focused AR effects. Facebook provides the framework. Creators build the specific experiences. This testing phase helps Facebook see what works best.
Facebook sees this as important for social connection. People use AR effects a lot in videos and photos. More creative tools mean more fun ways to share. The company believes AR is key for future platforms.
The test includes several new filter types. Some add virtual objects to a room. Others change lighting or backgrounds dynamically. Users interact with these elements using their phone’s camera. Feedback from this test will shape the final tools.
This move helps Facebook compete with other social platforms. Many apps offer advanced AR features. Facebook wants its Camera Effects to be a leader. Giving developers powerful tools is part of that plan.
Access to these new filters is limited right now. Only select developers can try them during the test. Facebook plans a wider release later this year. They want to ensure the tools are stable and useful first.
(Facebook Tests AR Filters in Camera Effects)
The Camera Effects platform launched several years ago. It lets creators build AR for Facebook apps. Adding environmental filters is a big step. It moves beyond face filters alone. Facebook keeps investing in this creative space.
