Twitter now experiments with letting users pay for notifications about specific trending topics. The company confirmed this limited test. A small group of users sees a “Subscribe” button next to some trending topics on iOS and the web. Selecting this button means users get alerts whenever that topic gains popularity again. Twitter calls this feature “Trending Topic” subscriptions.
(Twitter Tests ‘Trending Topic’ Subscriptions)
This test aims to offer users another way to track important conversations. Twitter wants to see if people find value in real-time updates for specific trends. The platform already uses algorithms to show users popular topics. This new feature would give users more direct control over certain alerts. People choose exactly which trends they want to follow closely.
Twitter faces ongoing pressure to boost revenue. This subscription test represents a potential new income stream. The company did not reveal pricing details yet. It is unclear if all users will eventually get access or if it stays limited. Twitter frequently tests features with small user groups first. Feedback from this trial will determine the feature’s future.
(Twitter Tests ‘Trending Topic’ Subscriptions)
The company stated it constantly explores ways to improve the user experience. Providing timely, relevant information remains a core goal. Paid topic subscriptions could help users avoid missing key discussions. Twitter also offers tools for users to monitor specific keywords and accounts. This new feature focuses specifically on trending topics identified by Twitter’s system. The test is active now for a small percentage of users globally. Twitter will gather data on engagement and user interest.
