Facebook announced a new effort today. The effort tackles plastic pollution and protects nature. It is called the Community Cleanup and Environmental Protection Initiative. Facebook will put $10 million into this work.
(Facebook Launches Community Cleanup and Environmental Protection Initiative)
The program starts immediately. It supports groups cleaning beaches, parks, and rivers. These groups remove trash. They focus on plastic waste harming oceans and wildlife. Facebook wants to help local people make a difference where they live.
“We see people organizing cleanups using our apps,” said Mark Zuckerberg, Facebook CEO. “They care about their communities and the planet. We want to help them do more. This initiative gives them tools and funds.”
The money will go to nonprofit partners. Ocean Conservancy and The Nature Conservancy are key partners. These groups know how to run large cleanup projects. They will manage the grants. Local volunteer groups can apply for funds. The funds pay for cleanup supplies, tools, and safety gear. Facebook also provides promotional support on its platforms. Groups can find volunteers using Facebook Events.
The initiative targets specific areas. Coastal regions and major waterways are priorities. Plastic pollution is severe there. Removing it helps fish, birds, and other animals. Cleaner spaces also benefit people living nearby.
(Facebook Launches Community Cleanup and Environmental Protection Initiative)
Facebook employees will join volunteer events. The company encourages its workers to participate. “Everyone can help,” a company spokesperson stated. “Small actions create big change when we work together.” This effort builds on past Facebook environmental projects. The company previously worked on reducing its own carbon footprint. This new program directly tackles pollution in communities.
