Facebook announces new branded augmented reality effects for Stories. These effects let users add virtual elements to their photos and videos. They are made with Facebook’s Spark AR platform. Big companies like Nike, Samsung, and Sephora are involved. These brands created unique effects for their customers.
(Facebook Introduces New “AR” Branded Effects For Stories)
People can find these effects directly in the Facebook Stories camera. Users tap the effects tray and choose the brand they like. The effects offer fun ways to interact. Some let users try on virtual makeup. Others let them place virtual products in their surroundings. Some even add branded animations.
This gives brands a fresh way to connect with people. It helps them tell their story in an interactive manner. People get to share creative content with their friends. This makes sharing Stories more engaging. Facebook wants creators and businesses to build these experiences.
(Facebook Introduces New “AR” Branded Effects For Stories)
The company sees AR as a big part of the future. Facebook keeps adding new tools for AR creation. These branded effects are another step. They make AR easier for everyone to use. The goal is to blend digital and physical worlds. Facebook believes AR can change how people communicate. These new branded tools are available now. Users worldwide can start using them.
